Business Trends 2018

With year end at the doorstep its time to wrap-up 2017 and look into 2018. What will be the most important topics that will accompany us in our business life throughout the next year? Artificial Intelligence and Machine Learning Artificial Intelligence (AI) software gets input and optimises itself proactively. It learns on its own. Today, … More Business Trends 2018

Should you invest in TV ads in times of Social Media?

Advertisement on television is very expensive and smaller companies usually cannot afford it. However, it’s a fact that companies still do invest in costly TV campaigns. What is their motivation of doing so? Are people still watching TV? And how can they measure the return on the investment? TV Consumption The smartphone is the solution … More Should you invest in TV ads in times of Social Media?

Welcome to my Blog

Its a pleasure to welcome you on my blog! You will find regular posts concerning new trends in business including all kinds of related disciplines, also blogs and podcasts that caught my attention and fancy tools that are fun or make our lives easier. Come in, have a look around and let me know what … More Welcome to my Blog