Have you ever made a bad hire in your organisation? Or have you thought about how to avoid one? This article explains how to standardise your interview questions and refine your interview technique to make sure you do not miss good candidates that should have been hired or hire candidates that you should not.
With year end at the doorstep its time to wrap-up 2017 and look into 2018. What will be the most important topics that will accompany us in our business life throughout the next year? Artificial Intelligence and Machine Learning Artificial Intelligence (AI) software gets input and optimises itself proactively. It learns on its own. Today, … More Business Trends 2018
First of all, what is Marketing? Marketing can be defined as the the management process through which goods and services move from concept to the customer. It includes the famous four elements that surely all of you know, the 4 P’s of Marketing: product, price, promotion and place. Or more casually as one of my … More Traditional Marketing vs Digital Marketing
Advertisement on television is very expensive and smaller companies usually cannot afford it. However, it’s a fact that companies still do invest in costly TV campaigns. What is their motivation of doing so? Are people still watching TV? And how can they measure the return on the investment? TV Consumption The smartphone is the solution … More Should you invest in TV ads in times of Social Media?
Some of you might know that I love cooking. At the beginning, I focused exclusively on desserts and all else such as starters and main dishes were unimportant to me. Except for when cooking for my parents, where I wanted to avoid scaring my mom and dad, I used to serve an extensive apero followed … More Parallels between Cooking and Marketing
Its a pleasure to welcome you on my blog! You will find regular posts concerning new trends in business including all kinds of related disciplines, also blogs and podcasts that caught my attention and fancy tools that are fun or make our lives easier. Come in, have a look around and let me know what … More Welcome to my Blog